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Wednesday, October 3 • 9:50am - 10:25am
Data Driven Storytelling: Connect with Your Audiences on An Emotional & Transparent Level - U.S. Department of State

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Data storytelling typically starts with departmental collaboration and planned goals of why you want to share the information to be able to get to the point. Getting to the point of the data, no matter how sophisticated, is essential for the storyteller. Then, having the creative tools, knowing how to use them, and exploring how words and numbers can come to life is another step. Data storytelling is important because it is another way to drive closer connections with audiences through emotion, fact-based transparency, and logic.
Learn how to connect with your citizens on a deeper level through data-driven storytelling, including how to: 
  • Collaborate for data, ask for data, research for data – as the storyteller, you sometimes have to initiate these projects in your organizations
  • Identify tools available to help you tell these stories
  • Implement traditional strategies to maximize your digital reach, such as partnering with industry influencers, using trending keywords, and understanding groups within your target audience, which are more powerful than your target audience as a whole
Kristi Pelzel, Graduate Student and Digital Communications Consultant
U.S. Department of State

avatar for Kristi Pelzel

Kristi Pelzel

Digital Communications Consultant, U. S. Department of State
Kristi Pelzel has been involved in digital and broadcast media for the past seven years. Her roles have included sound recordist, writer, producer, videographer, photographer, animator, user experience design, and editor. She’s worked at The White House, Supreme Court, FBI, DEA... Read More →

Wednesday October 3, 2018 9:50am - 10:25am EDT
Kimpton Carlyle Hotel Dupont Circle 1731 New Hampshire Ave NW, Washington, DC 20009, USA