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Wednesday, October 3 • 2:00pm - 2:45pm
Winning Your Audiences at First Swipe: Creating Great Mobile Customer Experiences - General Services Administration

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What do agencies need to do be customer friendly on mobile devices? 

GSA's Mobile Program Management Office helps agencies better utilize customer experience technologies and techniques to improve the internal and public-facing mobile products (apps, mobile websites, progressive web apps) that serve employees and citizens of the United States.

You will learn the six principles of mobile customer service that your agency should apply to successfully engage your mobile audiences, including how to:

  • Understand why a mobile customer experience is important, 
  • Create a meaningful mobile strategy for your audiences
  • Learn to emulate a strategy from examples of great customer experience from government agencies 

Jacob Parcell, Acting Director, Innovation Portfolio
General Services Administration  

avatar for Jacob Parcell

Jacob Parcell

Acting Director, Innovation Portfolio, General Services Administration
Jacob works with innovators inside and outside of government to deliver information and services to citizens anytime, anywhere as the Director of Mobile Programs at the General Services Administration’s Technology Transformation Service. Jacob manages the 1100 member MobileGov... Read More →

Wednesday October 3, 2018 2:00pm - 2:45pm EDT
Kimpton Carlyle Hotel Dupont Circle 1731 New Hampshire Ave NW, Washington, DC 20009, USA